On Specially Marked Boxes

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“There ain’t no Coupe Deville lying at the bottom of a Cracker Jack box”. – Meatloaf

This morning I observed my son open a brand new box of cereal. After breaking the seal, he carfully removed the plastic baggy from the box. From there, he could get a clear shot at exactly where the toy was located. Like a well trained surgeon, he quickly dug in, grabbed the toy, put the bag back into the cereal box and “closed ‘er up”.

Then it hit me…At what point did we become too old to get goodies in the things we purchase? I mean seriously. If your home is like ours, we have bins and boxes full of every imaginable toy from cereal boxes and happy meals. The worst part is that some of the toys (electronic) as more sophisticated than the ones I actually BOUGHT when I was their age!

So I have a recommendation for anyone that will listen. Let’s get the toys and goodies into the things that adults purchase. Here are some ideas to start with.

1. How about adding a couple of Nexium pills to the triple spicy chicken sandwich with double jalapenos?

2. How about including some Advil with the knee, ankle and back braces we purchase?

3. You could include ear plugs with the “Dora the Explorer CD” that we have to endure on long trips.

I think it’s time that we get a little something for our purchase as well. One drawback might be the adults arguing over which fast food joint to go to (based on the toy included with a value meal). I am willing to take my chances if it means getting the toy suprise. Until then, I guess I will just have to settle for being the first to get to the new cereal box.

Happy hunting….


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After 30 years in a variety of senior leadership positions, I walked away from it all to start The Unscripted Collective. Powered by the Unscripted Podcast, The Unscripted Collective provides services like websites, podcasts and brand merchandise. 

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